In the previous article, the importance of logo design was stressed and why have a professional logo. So what steps do you take to obtain a professional logo?
A design brief is a great way to set direction for your company and identify your long term goals while setting parameters and inspiring creativity. Clearly defined objectives will allow the logo design process to flow from a creative standpoint and help the company achieve its desire success. In creating a design brief, try to answer as many questions as possible, including:
Company or Corporate Profile
Create an overview or summary of your company, along with a brief history. Clearly define what your business does, the products and services being offered and how people can potentially benefit from your company.
List the goals of your company, and what you hope to achieve from the company on a short term (1 year) and long term scale (10+ years). Decide exactly what your key message is, what you want to communicate to your viewer and why.
Who is your target market - include any demographics you may know - the age, gender, income, employment, geography, lifestyle of those you are targeting with your message.
List your competition and how they communicate their message. Knowing your competition's strengths and weaknesses will help in developing a strong identity and branding message for yourself.
Provide any present or previously designed communication activity, including any research, advertising or design.
Set a realistic budget for your logo design and branding project. In setting this budget, keep in mind that the logo design is the premise for your brand, and ultimately the success of failure of the venture. A logo needs to have longevity, be memorable, simple while reflecting the time and thought put into the design.
Schedule and Deadline
Set a clear and realistic schedule for the completion of project. Take into account the various stages of the project including consultation, concept development, production and delivery of design.
If you are a business in need of logo design, please do not hesitate to contact Typework Studio at 716.348.3885. Our Web and Graphic Design agency is located in Buffalo, NY, yet we service clients throughout the greater US and Canada in regards to our design services. Request a quote for logo design by emailing us today at