This month, take the time to show your business you care

February is the month for love, so why not take the time to sit down and show your business how much you truly care. At Typework Studio, we've come up with a couple of helpful ways to show your appreciation.

ways to show you care

Keep the Promises You Made

Give It a Makeover

Focus Your Attention, and Take the Time to Help It Grow

Show It Off to Your Friends and Family

Believe in Your Business

keep the promises you've made to your business

We've all done it...Promising to give the business a new look, update letterhead and stationery, send out some postcards or other promotional material to attract some new clients. Maybe even promised ourselves to get a complete identity for the company, something that stands out and represents the business professionally. So why not make good on your promises and uncover the benefits that will result from creating a professional brand for your business. You will find that branding will result in the following benefits:

1. By branding your company a sharper focus will be created, resulting in a clarity that will increase your overall effectiveness.
2. Your branding efforts will be more likely to attract the right prospects for your service.
3. Branding will create a core messages that will reflect the features, benefits and unique qualities of the product or services you offer your target market.
4. Branding will evoke a clear consistent product & presence, in turn instilling confidence in your customers.
5. Appropriate branding allows for a strategy driven business, increasing revenue-generating systems.
6. A strong brand will establish you and your business as experts in your field or discipline.


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give your business a makeover

So how exactly do you go about creating an identity or brand for your company? One of the first steps is sitting down and defining your company. An effective brand will tell your clients who you are, what you do and how you do it. Write a mission statement that defines the objective of your business. Put yourself in the shoes of your target market. Define what things may be important to that market and focus on the benefits that will be the most relevant to your customers.

Next, define what you are branding and who you are branding to. List your the key features and characteristics of your business and what sets you apart from your competition. Identify and describe your target market. A target market is who you aim your marketing efforts to. Ask yourself questions like:
1. Who is your target audience?
2. Where is your target audience located?
3. What do they think about your current brand?
4. What would you like them to think about your brand?
5. How will you attract them to your products or services?
6. Who is your competition?
7. Are you targeting business or consumer sectors?

By knowing the answers to your questions abour your targeted audience you will be more confident in the steps to take to connect with that audience.


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focus your attention, and take the time to help your business grow

Once you have defined your objectives and goals for your marketing plan, make the next move and stay focused on your branding strategy when proceeding. One of the biggest challenges that business owners face is staying focused on the goals they wish to achieve for the company. Daily business tasks leave us scattered and unproductive, and we begin to lose the momentum and fire that was originally there.

So how do you stay focused? Begin by setting aside a block of time weekly or daily to spend in researching, defining objectives and working on your business plan. Try to spend at least 10% of your week on your business. If this seems impossible, set up a time chart so you can track how your hours are spent each day. Set aside a couple hours each day and stay dedicated. You will see that your steady efforts will yields steady results.


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Show Your business off to your family and friends

Once you've settled on a clearly defined branding and marketing strategy, work with a professional designer to bring your identity to life. Set a working budget for getting a professional logo designed, and integrating this new identity into letterhead and stationery, business cards, website and other promotional materials for getting your message out into the world. Make sure that the designer you work with understands your target market and competion, and is skilled in creating a professional image for your company. Don't settle on the cheapest designer you can find, else your new brand will reflect this. Designers are an extension of your company, they bring your company to life and open your eyes to design advice that you may not know.

Once you begin producing a new look and feel for your company, show off the new logo (PRIOR to putting the new brand into production) to your family and friends. Get input from clients and others who are familiar with your business, and realize the value that input and criticism has on developing your brand.

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Believe in your business

Finally, once you have taken the correct steps to defining a branding strategy for yourself and getting an identity for the company, believe in the business. Confidence is key, if you do not have confidence in what you do, none of your clients will. Realize that profits and success from effective business operations do not happen overnight. The formula for business success depends on faith and belief in the principles and stragegy laid out before the business ultimately start reaping profits. Have patience during the slow times and use this time for evaluation and monitoring how the business could be improved. Slowly and surely, you will begin to see the benefits of your branding efforts.

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