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Ecossentials Logo Design Client: Ecossentials (Buffalo. NY) Design Project: Logo Design & Development About the ecossentials Logo Design Project Ecossentials is a a web-based retail store dedicated to providing customers with environmentally-smarter and more natural alternatives to the current leading home products in Buffalo, NY. After a failed endeavor with a previous designer to produce a logo design for the company, Ecossentials came to our branding design agency at Typework Studio with the need for branding identity, specifically logo design and icon development. The icon was to be based on a certain type of tortoise which had been rescued by the owner of Ecossentials. Typework Studio went through several tortoise variations beforing arriving at the finalized design solution for the Ecossentials brand shown above. Find out more about Ecossentials at their blog, http://ecossentials.wordpress.com. icon development for ecossentials Typework Studio developed several tortoise icons for the ecossentials logo design. Variation 3 became the starting point for the ecossentials logo design. logo development for ecossentials Working with variations of the third icon, the logo developed as text, fonts and color were incorporated into the next phase of the logo. Option 3 became a starting point for the finalized logo. narrowing down the logo Working with variation 3 of the options shown, the logo was nearly finalized. Variations of the third option were provided with font variations, which again were narrowed down to the options below, in which the second option became the final logo design.