In order to properly understand logo design, first a comprehension must be made as to what a logo is, and what a logo is not. A logo is a graphical element (icon) or emblem used by businesses and commercial enterprises, organizations and individuals to aid in instant recognition by the public. Logos are designed to represent a company's brand and foster immediate customer recognition, and are usually designed only once.
So what are logos not? First, a logo is not a photograph or stock clip art. Often, startup companies feel the best and most cost effective route to logo design is a photography along with text or clip art. A logo must be in vector format, allowing the logo to be scaled to fit a billboard or decreased to fit on a company pen. Photographs and clip art cannot be increased or decreased without a great loss of quality, generally making your brand look unpolished and unprofessional.
Second, the logo design will not tell your story. Companies often feel that their logo should explain who and what they do, all in a single icon. The logo is not your brand, only a vital element in the branding process. Logos should be as simple as possible to retain memorability. How you brand your logo will determine the success or failure of the company, rather than trying to cram all elements into a single design.
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In this world, image is everything. Our society runs on image; we buy based on image, trust based on image and live based on image.
It is more than common that startup businesses put logo design to the side, in the hopes of building a better image when clients are obtained and profit increases. The lack of a professional logo creates an unprofessional and sloppy business image. While it may be true that the mass public does not have a critical "design eye," most can generally determine the professional from the unprofessional.
A professional logo accompanied with proper branding ultimately determines the success or failure of the company. The good logo speaks volumes, informing the public that the business is indeed legitimate and credible. A poor logo will do the opposite, promote skepticism of the business and eliminate a sense of trust. Businesses that try to function without a professional logo are invisible, passing on the vital opportunity to announce professionalism, credibility and memorability.
If you are a business in need of logo design, please do not hesitate to contact Typework Studio at 716.348.3885. Our Web and Graphic Design agency is located in Buffalo, NY, yet we service clients throughout the greater US and Canada in regards to our design services. Request a quote for logo design by emailing us today at .